PM$: Why Pantone Color$ so expensive?

Found an interesting video on Youtube titled the title above.

https://www.youtube.com/watch?v=xnpyTNK4U9U

pretty interesting. “Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it’s printed. If you design or print physical products, there’s no escaping Pantone. But its products are expensive; some cost over $1,000. Now, designers frustrated with Pantone’s level of control are asking if there’s a better way. So, why are Pantone colors so expensive? And after decades, can anything replace them?”